Turn Paid Search Into Conversions

 

Paid search is a marketing vehicle that is ideal in getting your business in front of customers that are showing intent in your product and service. The main benefit of paid search, via Google AdWords, is that the consumer is usually further down the customer journey. It’s a method of pull marketing, where you’re pulling in the customers as they are already seeking the products or services.

Main benefits of paid search:

  • Drive sales
  • Get leads
  • Increase website traffic
  • Gain awareness
  • Influence consideration

This is achieved by bidding on relevant keywords (branded or non-branded), building effective ad campaigns, and directing the traffic to matching designated landing pages on your website. 

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PAID SEARCH PROCESS

Research

Using Google Trends and Adwords tools, we analyze the most effective keywords for your business.

Strategy

Based on the analysis, we determine what paid search bidding strategy will garner the best results for you. 

Develop

Ongoing monitoring, measuring, and adjusting after go live of paid search.

Optimize

Ongoing monitoring, measuring, and adjustments after setting paid search campaigns live.