An Efficient Way To Advertise.
Many recall the web banners on various websites throughout the internet that would promote shoes, vacations, and cars amongst many things. Some loved them, some hated them. Regardless of which side you were on, they were attention grabbing and brought awareness to the product or service if properly targeted. Back then, you’d have to develop a one on one relationship with the websites and buy the ad space for large sums of budget. That’s not to mention the hopes that the ads would be set. Today, through ad exchanges, the efficiency and effectiveness of display advertising, otherwise known as programmatic, has drastically improved.
Publishers (websites) place their available ad space on ad exchanges for purchase through supply side platforms. Advertisers buy the available ad spaces on their desired publishers on demand side platforms. The transaction takes place in the middle, the ad exchange. All of which is tailored to your needs.
