Why Search Engine Optimization

 

Regardless if it’s used as a marketing tactic or part of a web development project, search engine optimization is the foundation of digital marketing. If you were going to build a house, SEO would be the sound ground foundation to support the structure.

Websites get indexed/crawled at random every few days to weeks depending on several factors. For example, a popular news site such as CNN is indexed daily, while a local business site is indexed every couple of weeks. During indexing, a website is categorized by the search engine for the content that is within the pages.

Using the industry’s latest tools, we design the most effective SEO strategy that will gain you visibility ahead of the competition and also get you brand awareness. 

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SEO PROCESS

Research

Using the latest tools and discussing your needs, we tailor the research to be specific to your business. With the correct insights, we draft effective on-site and off-site SEO for your business.

Implement

After reviewing the draft with you, we proceed to implement the on-site and off-site SEO. 

Analyze

After running a baseline report prior to implementation, we benchmark the analysis to those metrics as well as to your competition’s visibility. We provide you with the report so that you’re fully aware of your visibility.

Maintain

Based on the insights from the visibility reports and continued discussions with you regarding your needs, we either maintain or adjust the strategy to further enhance visibility for your business.